Sign of the advertising times?

For the first time, made more money from advertising on their web site than their print issue. How many offline/online publications can say that? Not many, if any. Granted, this was the Tour de France month but it’s an interesting sign of the times, I think. What they seem to have found is something I’ve never heard a print publisher hint at: that advertising on the web can grow dynamically throughout the month while print publications have to forecast interest in their issues and sell ads based on that.

I had always assumed that the print publishing world was doomed simply because people would demand the more timely, more dynamic online version, i.e., it’d be reader-driven. But if this is the start of a new trend, the print publishing world’s demise may be driven by the publishers, not the readers.

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