Jonathan Ive on the design of the new PowerMac G5. I’m amazed by Apple’s designs. In an industry that believes technical design is all that matters, it’s fun to have a company like Apple that pays so much attention to things that matter to humans. Apple makes you want the things they make. The rest of the industry makes you pay for things begrudgingly.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s