Hate the Name, Love the Logo

altria.gifKraft/Phillip Morris changed their name to the ever corporate meaning-free “Altria”. I don’t have much to say about it, but I am love with their logo graphic and I don’t know why. I sort of *get* that it tries to communicate the multitude of brands the conglomerate represents, but I prefer to think of it as a pixilated detail of some meaning-free photo. I’m sure it cost at least $100k to produce, and my spirits lift contemplating the hours spent debating it within the bureaucracy — “don’t you think that red block just makes us look ‘fat’?” — but for me, it was worth it. It is one of the prettiest things I’ve seen in a while…and yes, it probably does make me forget for an instant that they are Marlboro & Lunchables.

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