I can’t believe they use epicurious, whose boards suck! …but the rest is true. We built a community and people made friends. UPDATE: You’ve got to check out GardenWeb. It is everything we’d like to be. They do a lot to support communities and the site is dead simple html. They claim 13mil pages/month and 1.3 million users, and are profitable. They do nice advertising (easy buys), and a directory, and subscriptions with some “niceities” just like we want. very cool!