After 7 (or so) years, Mark & Emily got engaged.
A great idea to keep subscription renewals high is from American Greetings subscriptions Family Plan: But AG’s real ace in the hole, its killer retention app, could be the Family Plan. New subscribers actually get three accounts,two of which can be handed over to friends and relatives. In this truly inspired example of true Web marketing, AG has woven its business model into the P2P appeal of ecards by tying one person’s subscription to another’s. When the primary subscriber cancels or fails to renew, all the attached accounts go dead as well. The company is hoping that for the low price of $11.95, a paying subscriber will think twice or thrice at renewal time before cutting off Aunt Lucy’s “free” ecard account.
An interesting RSS feed: Food First.
Sounds like they have 750,000 registered members and have 10,000 subscribers in the first week of charging (1.3% in a week is pretty darn good). Also good: you can still use the database to find restaurants and addresses, but to get access to reviews and price per meal, you’ve got to fork it over 😉
I wonder if it’s worth buying the Palm Zire. Only $99 and syncs with OS X. If I could connect it to my cell phone to connect to the internet, that would be pretty compelling to me.
New Scientist has an interview with Don Norman. His new thing seems to be detecting emotions, but he (correctly) points out that good design is unlikely to come about through open source software — good design needs a dictator.