“I’ve vacillated between thinking I was an absolute genius and the village idiot,” Mr. Tarnopolsky said. “I feel a lot of pressure to succeed. This business is all wrapped up in me and my identity.” An article about Dot-Commers on a Mom and Pop Track talks about how laid off dot-commers are becoming entrepenuers in more traditional businesses. What I liked is that it captures the passion we have for our business too.